How to Create a Technical User Manual
There are two types of people in the world – those who read manuals, and those who don’t.Feature rich products can be complex to use, and even with an intuitive…
Should I hire a PR agency or a Marketing Agency
What the difference between a PR Agency and a Marketing Agency?
Often a PR agency is confused with a marketing agency. If you are looking to build trust and raise awareness in a brand, then a PR agency is the most…
When Harry marketing met Sally reality and faked it. Are these really the Top Trends for Digital Marketing 2022??
As a geeky technology salesperson coupled with a digital marketing specialist, it is in my interest to keep up with the latest trends in my technology B2B biased workplace. Every year…
The Art of Digital Marketing
“Yeah we have a great digital marketing strategy that we totally understand, we write content and we publish it. We have great website traffic.” “Where do you publish your content?”…
Still cold calling? Getting frozen out?
What are the alternatives to cold calling? Back in the golden olden days when the internet was still in nappies, if we wanted to find new customers in the broadcast…